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Youtube Metrics Glossary
Youtube Metrics Glossary
Nick Cicero avatar
Written by Nick Cicero
Updated over a week ago

Videos Made: The Total number of videos made 

Total Views: The total number of views on your video (view counted at 30s) 

Views/Video: The average number of views on your video (view counted at 30s) 

Engagements: The sum of likes, comments and shares on a video 

Engagements/Video: Average likes, comments and shares per video 

Engagement Rate: Engagements on the video divided by the total Subscribers on. the account, expressed as a percentage.  

Avg. View Percentage: The average % of the video viewed on average  

Avg. Watch Time/ Video: The average watch time per user for that video/account/campaign/tag 

Minutes Viewed: The total minutes consumed for that video/account/campaign/tag 

Comments: The total number of comments on a video 

Likes: The total number of likes on a video 

Shares: The total number of times people have shared a video 

Dislikes: The total number of dislikes on a video 

Subscribers Gained: The number of Youtube subscribers added after watching this video 

Subscribers Lost: The number of Youtube subscribers lost after watching this video 

Net Subscribers: The net number of Youtube subscribers added after watching this video 

Video Viewers by Location: The total watch time in seconds based on Country (US and International) 

Video Viewers by Device Type: The total watch time in seconds based on device type 

Video Viewers by Playback Source: The total watch time in seconds based on playback source where the view was initiated from 

  

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