Content Tags help users classify their videos, live streams and social posts within Conviva Social Insights for automated campaign reporting, and more granular analysis/segmentation across categories.

Any tag you have assigned to a piece of content lives in your Tag Manager.

Note: Information associated with Content Tags is not viewable outside of the Social product. Facebook fan and Instagram followers, for example, cannot see any of this information.

Tags can be used to automate your Campaign reporting, or to do deeper segmentation and analysis in one of our various “Tag Reports.” 

Tags can be created in your Tag Manager, or directly on the post/video under “Analytics.”