There are two ways to create Content Tags in Conviva Social Insights, through the Tag Manager, or on the post directly.
First, we’ll cover using the Tag Manager.
Log into Conviva Social Insights. Navigate to “Content Tags” from the menu.
Open a Folder
Click 'New Tag' to open the Tag Editor
Fill in the fields:
Tag Name: Provide a descriptive, unique name for the tag. You can use as many as 50 characters in the name.
Description: Provide a few notes on the significance of this tag. This gives some context for other users on your team as to what the tag is about.
Folder: The Folder that the Content Tag will be in.
Tag Color: Choose a color for your tag (optional)
Click Add Tag to save your tag
You can edit any of these fields on a tag by selecting the tag from your Tag Manager
Content Tags can also be created directly through Analytics
Navigate to "Analytics"
Scroll to the bottom of the page
Click the post you would like to apply a tag to & type the name of the tag
Select "Add"
Navigate to "Content Tags" to apply additional rules to the tag
Notes about tags
Tags are set at the agency level, meaning all the accounts that you have access to normally can use the same set of tags.
There is no limit to the number of tags on an individual post, but we recommend starting out with a few tags to test your results before expanding to larger tagging taxonomies