KPI Metrics
Posts Made: The number of TikTok videos you published in the time period selected
Video Views: The number of times users have viewed your account's TikTok videos during the period of time selected.
Followers: The total number of followers on your TikTok account
Profile Views: Number of times your profile page was viewed, either by clicking on the username or profile image in any video.
Engagements: The sum of likes, comments and shares on your TikTok posts published within the time period selected.
Average Engagements/Post: The Average number of times users engaged with your posts during the time period selected.
Average Engagement Rate: The average engagement rate for your TikTok posts published in the time period selected, expressed as a percentage.
Post-Level Metrics
Likes: The total number of likes on a single TikTok post
Comments: The total number of comments on a single TikTok post
Shares: The number of times users shared your TikTok video
Engagements: Sum of likes, comments and shares for a single post.
Engagement Rate: Sum of likes, comments and shares for a single post / number of followers on your account at posting.