Total Views: Cumulative Views Across All Frames Within the Time Frame Specified
Peak Unique Viewers: Top Most Viewers of the First Frame of All Stories Within the Date Range Specified
Total Completions: Cumulative Views of Last Frame of EachStory Within the Date Range Specified
Total Snaps: Made Cumulative Posts or Frames Complied from All Stories Within the Date Range Specified
Total Screenshots: Cumulative Screenshots Taken of Each Frame within the Date Range Specified
Total Completion Rate: Total Completions / Total Unique Viewers - Completion Rate measures the percentage of viewers who watch a story from beginning to end.
Avg. Views Per Snap: Total Views/Total Snaps Made - Average Views Per Snap measures the average number of views per Frame.
Maximum Potential Minutes Viewed: Cumulative Time spent viewing content Within the Date Range Specified
Avg Time/ Unique Viewers: Total Views/Total Unique Viewer (Based on Minimum of 1 second per view)