Total Views: Cumulative Views Across All Frames Within the Time Frame Specified 

Peak Unique Viewers: Top Most Viewers of the First Frame of All Stories Within the Date Range Specified 

Total Completions: Cumulative Views of Last Frame of EachStory Within the Date Range Specified 

Total Snaps: Made Cumulative Posts or Frames Complied from All Stories Within the Date Range Specified 

Total Screenshots: Cumulative Screenshots Taken of Each Frame within the Date Range Specified 

Total Completion Rate: Total Completions / Total Unique Viewers - Completion Rate measures the percentage of viewers who watch a story from beginning to end.  

Avg. Views Per Snap: Total Views/Total Snaps Made - Average Views Per Snap measures the average number of views per Frame. 

Maximum Potential Minutes Viewed: Cumulative Time spent viewing content Within the Date Range Specified  

Avg Time/ Unique Viewers:  Total Views/Total Unique Viewer (Based on Minimum of 1 second per view)  

 

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