Conviva measures both Snapchat Accounts and Discover Channels/Shows Published through the Story Studio.
For Organic Snapchat Accounts:
Total Views: Cumulative Views Across All Frames Within the Time Frame Specified
Peak Unique Viewers: Top Most Viewers of the First Frame of All Stories Within the Date Range Specified
Total Completions: Cumulative Views of Last Frame of EachStory Within the Date Range Specified
Total Snaps: Made Cumulative Posts or Frames Complied from All Stories Within the Date Range Specified
Total Screenshots: Cumulative Screenshots Taken of Each Frame within the Date Range Specified
Total Completion Rate: Total Completions / Total Unique Viewers - Completion Rate measures the percentage of viewers who watch a story from beginning to end.
Avg. Views Per Snap: Total Views/Total Snaps Made - Average Views Per Snap measures the average number of views per Frame.
Maximum Potential Minutes Viewed: Cumulative Time spent viewing content Within the Date Range Specified
Avg Time/ Unique Viewers: Total Views/Total Unique Viewer (Based on Minimum of 1 second per view)
For Snapchat Discover/Story Studio:
Duration (hrs): The length of time the snap or story was live in hours
Unique viewers: Unique number of users that clicked into the publisher story or began loading a snap
Unique completers: Number of unique users who completed all available content. For publisher stories, this is viewing through the last available snap. For snaps, this is viewing through 99% of the runtime
Completion rate: Unique completers/Unique viewers
Unique topsnap views: The sum of total number of unique users for each topsnap in the publisher story. For snaps, this is equivalent to unique viewers
Total time viewed (sec): Total time spent in the publisher story or snap
Topsnap time viewed (sec): Total time spent in the topsnap(s)
Attachment time viewed (sec): Total time spent in the attachment(s)
Average total time viewed per user (sec): Total time viewed (sec)/Unique viewers
Average time per topsnap view (sec): Topsnap time viewed/Topsnap Views
Average time per attachment view (sec): Attachment time viewed/Attachment views
Topsnap views: The total number of topsnap views. Not unique, just total views.
Attachment views: Total number of swipe up views. Not unique, just total views.
Unique attachment viewers: Number of unique users that swiped up into an attachment
Attachment conversion rate: For topsnaps, this is Unique attachment viewers/Unique viewers. For publisher stories, this the average of all topsnaps' attachment conversion rates.
Subscribers added: Number of new subscribers added on this snap or story
Unique sharers: Unique number of users who shared this snap or story
Shares: Number of distinct shares between users (e.g. 1 person sharing to 3 friends = 3 shares)
Viewers from shares: Unique number of users who viewed this piece of content via a share
Screenshots: Number of screenshots