Content Tag Rules enable users to automate tagging of content based on a number of different conditions and criteria. 

Users can set up rules ahead of time to tag posts based on various keywords, hashtags or other strings of characters in their social media posts and videos. 

Tag rules search post copy and video titles (and description for YouTube) and apply a tag if the post matches the rule. By Selecting 'Search Titles + Post Text' you can tag based Facebook Video Titles in addition to post copy. 

They can also set up Rules to tag by type: Text(Non Media); Image; and Video.

For Video Duration a user can set up the tag to capture Videos less than and greater than a length. As shown, below this format is HH:MM:SS

Conviva Social Insights' tagging system uses elements of boolean logic to search through all the content in your agency and apply a tag by using AND/OR.

Here are some examples of common boolean search strings:

  • Dunk AND lebron
  • march madness OR #marchmadness
  • VMAs or Video music awards or #vmas2017
  • TRL or #TRL or @TRL

You can also chain AND/OR Operators together to create more diverse queries:

  • (NBA OR NFL OR MLB) AND (fashion or style)
  • (march madness OR #marchmadness) AND (presented by OR sponsored by OR #sponsored)

Additionally, a user can also search posts for Emojis

As a general rule — the number of posts will get smaller the more "AND" is used, and larger the more "OR" is used. Although you might think "AND" would add more hits to a set, what it has actually added is limitations. The term "OR" adds more possible options. 

How to create Content Tag Rules

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