Category Averages is a leaderboard feature that creates a row encompassing the average of all profiles in that specific leaderboard. Category Averages will allow you to better understand how specific accounts compare against owned, industry or competitor averages. With category averages, the leaderboard will now contain a top row that will average the performance of all accounts within that leaderboard.  Each column will have its own average that will float at the top of the list and move with the screen as the user scrolls downward or upward.

What are some use cases for Category Averages?

  • Compare your owned accounts to the average of all of your competitors
  • Optimize your posting frequency by analyzing average YouTube and Facebook posts per month within your industry
  • Determine if the audience from your owned accounts is growing at a faster or slower rate than the industry average
  • Easily find averages of all your owned accounts for use in Branded Content pitches

What metrics are shown in Category Averages?

Average Total Posts - The average number of posts made by the accounts listed in that leaderboard during the selected timeframe.

Average Total Videos  - The average number of videos posted by the accounts listed in that leaderboard during the selected timeframe.

Average Total Views - The average number of total views per profile listed in that leaderboard during the selected timeframe.

Average Views/Video - The average number of views per video of all accounts in the leaderboard during the selected timeframe. 

Average Total Engagements - The average number of total engagements per profile listed in that leaderboard during the selected timeframe.

Average Engagements / Videos - The average number of engagements per video of all accounts listed in the leaderboard during the selected timeframe.

Average Engagements / Post - The average numbers of engagements per post of all accounts in that leaderboard during the selected timeframe.

Average Audience - The average audience of all accounts listed in the leaderboard during the selected timeframe. 

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