Conviva's "Paid Social" feature is an add-on to your Social Insights license that enables additional features inside of Conviva including:
View the performance of Facebook Ad Posts and Add them to campaigns
View the performance of Instagram Ad Posts and add them to campaigns
View boosted Instagram posts as Instagram Ads and add them to campaigns
Measure the performance of Facebook and Instagram Ads alongside organic posts in Campaigns
What's the difference between the "Paid Social" Add-on and what I can see in the core platform?
All customers have the ability to see their published posts on Facebook under the "Analytics" tab. If you boost a post that is published to your page, we report the total video views, engagements and impressions, and provide a breakout of
Paid/Organic Impressions
Paid/Organic Video Views
With the "Paid Social" add-on, you have the ability to measure Facebook Ads, Instagram Ads, and Instagram Boosted Posts. For any Ad Posts published to Facebook, Instagram, or any Boosted Post on Instagram, you will receive the following metrics:
Date
Post Text
Type
Reach
Impressions
Paid Impressions
Organic Impressions
Video Views
Paid Video Views
Organic Video Views
Engagements
Paid Engagement Rate
Spend
CPM
Likes
Reactions (non likes)
Comments
Shares
Post Saves
Outbound Clicks
Outbound Clicks CTR
Average Watch Time
Total Clicks
Unique Clicks
Average Watch Time
How can I see boosted Instagram posts?
Instagram posts that have been published to your page publicly and have been boosted will appear as an ad under "Instagram Ads" where you can see the paid performance of your post.
How do I get access to the "Paid Social" add-on?
Contact your account manager to get additional information about this add-on feature.