Conviva's "Paid Social" feature is an add-on to your Social Insights license that enables additional features inside of Conviva including:

  • View the performance of Facebook Ad Posts and Add them to campaigns

  • View the performance of Instagram Ad Posts and add them to campaigns

  • View boosted Instagram posts as Instagram Ads and add them to campaigns

  • Measure the performance of Facebook and Instagram Ads alongside organic posts in Campaigns

What's the difference between the "Paid Social" Add-on and what I can see in the core platform?

All customers have the ability to see their published posts on Facebook under the "Analytics" tab. If you boost a post that is published to your page, we report the total video views, engagements and impressions, and provide a breakout of

  • Paid/Organic Impressions

  • Paid/Organic Video Views

With the "Paid Social" add-on, you have the ability to measure Facebook Ads, Instagram Ads, and Instagram Boosted Posts. For any Ad Posts published to Facebook, Instagram, or any Boosted Post on Instagram, you will receive the following metrics:

Date

Post Text

Type

Reach

Impressions

Paid Impressions

Organic Impressions

Video Views

Paid Video Views

Organic Video Views

Engagements

Paid Engagement Rate

Spend

CPM

Likes

Reactions (non likes)

Comments

Shares

Post Saves

Outbound Clicks

Outbound Clicks CTR

Average Watch Time

Total Clicks

Unique Clicks

Average Watch Time

How can I see boosted Instagram posts?

Instagram posts that have been published to your page publicly and have been boosted will appear as an ad under "Instagram Ads" where you can see the paid performance of your post.

How do I get access to the "Paid Social" add-on?

Contact your account manager to get additional information about this add-on feature.

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