TikTok Video Views at the Post Level

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Twitter Video Views now available in Post Search

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​Improved Sorting in Post Search

We’ve also made the following additions to Exports in Social Insights:

Under Facebook Overview

Under Instagram Overview:

Under Twitter Analytics Overview

IGTV Video Titles

Full Metrics in Post Hover

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Twitter Media Studio Data

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Paid and Social Totals in Campaigns

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IGTV data is available both in the Social Insights Leaderboard, as well as for your authenticated accounts under the "Analytics" and "Campaigns" tab.
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Additionally, you can drill-down into a single IGTV video (just like a regular IG video) by clicking the new "TV" icon next to the post.

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Here you'll not only see lifetime metrics for that IGTV video, but you'll also see the daily viewership and engagement to assess long-term performance.

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Note: the keyword rule will only search text in the Caption field. Hashtag, Location or Profile stickers are not searchable at this time.
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Customers can now select multiple Instagram Stories frames and reassign them into another story.

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You can now edit your scheduled exports to include additional recipients
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Reach Rate is now included in the Excel Export for Instagram stories.
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Conviva has added a Totals Bar within the UI for channels: Instagram, Twitter, and YouTube.

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Facebook Engagement

You can now create keyword rules for your TikTok posts, allowing you to automatically tag TikTok posts and add them to your campaigns.

The keyword rule looks at the post copy and any hashtags included in your TikTok post.

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PDF Exports will now maintain the order by metric sorted. i.e. If you sort by Total Videos the order will remain the same upon export of the PDF.

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The following features are now available for all customers. Have any questions or want more information on new features? Reply to this note or reach out to your account manager to set up time to review.

Tag by Publish Date

We have added a new functionality to tag rules allowing you to set a date range. When applying this new setting the tag rule will only tag posts that were published within the date range you have selected.

We’ve made a number of new improvements to Conviva’s Leaderboards to help users access and analyze data across industries in a more in-depth and efficient way.

1. Export Multiple Platforms at once

2. Scheduled Exports now supported in Leaderboards

3. Additional Engagement metrics - we’ve more than doubled the number of metrics available in Leaderboards, so now users can analyze more granularly the number of likes, comments, retweets and other engagement metrics.

4. Raw Growth Numbers for Audience/Follower Metrics

5. Engagement Rate by Content Type

6. Twitter and Instagram Video Views for Owned Accounts

​TikTok Followers in Overview - June 4th

TikTok Followers metric has been added to the Analytics Overview screen for all enabled accounts.

Social Insights will now have the ability to upload TikTok metrics that are available via the web interface that TikTok just launched.

Key benefits of Conviva’s TikTok Analytics include:

For more information or to request a demo please contact your account representative.

Conviva has made enhancements to our Automated Tagging to now include the ability to tag by Content Type - Link, Image and Video.

Videos can also be tagged by duration, compare content duration to make data driven decision around long and short term videos.

For example: How are your Facebook videos under 60 secs are performing compared to videos over 60 secs.

The Leaderboard Module will now show Category Totals.

Using the Toggle will allow the user to switch from Category Averages to Category Totals for the chosen Leaderboard List and the Date Range Selected.

Within Analytics and Campaigns hovering over a post (FB, IG, TW, TikTok, YouTube) will display a preview of the post.

Leaderboard Formulation Change - May 9th

Facebook leaderboard data will measure the Video Views on page-owned posts only, excluding shared posts and videos. Previously, views and engagements on Shared posts were included, so you may notice a slight difference in Post, view, and engagement counts as compared to any previous exports.

Leaderboard has the ability to now be customized.
This will allow for seasonal comparisons for Entertainment and Sports. 

To Use: 

Facebook Overview in Excel now has Impressions split out for Paid and Organic.
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In the platform within the Analytics and Campaigns, Totals are not available for Facebook.  This provides a quick visual of Paid and Organic Impressions without Exporting.  

Now within Social Insights you have the ability to sort all your campaigns into Folders.
This organization will help when you are looking to group content according to categories 

Other enhancements within the new Campaign View:

This new filter for the Top Content (shown below) is available in the Analytics module in the following areas:

API

The Conviva Social Insights API provides programmatic access to the data metrics visualized in the Social Insights web application. It is a HTTP-based API for Social Insights customers to query data for data warehousing, build custom dashboards, and analyze social data correlations across multiple data sources.

This version enables developers to extract data for aggregated metrics and time series.

            For any authenticated YouTube, click the Detail Icon
            to reveal post level insights including but not limited to:    
                                 *   Video Retention Rate
                                 *   Audience Demographics
                                 *   Playback Devices

            These are now Exportable in Excel Format
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Facebook New Metrics (Page By All)  

The following metrics have been added to the Export within Analytics for Facebook_Page by All               

         * universal_video_id: The publishers asset management code for                                                                         this video.
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​         * ad_breaks:               Time offsets of ad breaks in milliseconds. Ad                                                                       breaks are short ads that play within a video.
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         * content_category:   The content category of this video.  
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​         * custom_labels:          Labels used to describe the video. Unlike                                                                            content tags, custom labels are not published.

YouTube Page By All Export

                 In Analytics, for authenticated accounts, YouTube Page by All,                                          top KPIs, including:
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                        *  Videos Made
                        *  Total Mins Viewed 

                These are now Exportable in Excel Format

New FB Engagement Metrics: Visible in the Excel Export 

Currently, Social Insights Engagement metric only includes Engagements on the original post. However, Facebook's Engagement metric also incorporates Engagements from Shares, as well as Post Clicks. That’s why we have added two new engagement metrics in export files, and updated specific interaction metrics to include data from shares.  

New Tag Manager UI
Conviva Updated the look and feel of the UI with new styles, which are not only pleasing to the eye, but are designed to make it easier and more efficient to navigate the system. 

Next, we’ve streamlined the navigation by moving buttons and icons close to where user needs them.  We’ve also simplified the layout, enabling the easy creation of tag rules, keywords and branded content sponsors.

Audience Visualization Enhancement

Instagram is one of the fastest-growing social networking platforms. Its audience location data is very crucial for Social Insights customers to get a full picture of their audience. Hence we’ve added it into the Audience Locations visualization on the Analytics Overview dashboard. Now user can easily understand where their Facebook, Instagram and YouTube audience are.

Additional Metrics - Facebook Excel Export 

Conviva Social Insights now empowers customers to add up to 500 post URLs to an existing campaign by uploading URLs, via .CSV or .XLXS formats. This enhancement provides significant time savings in social campaigns.

Click Add Post inside the Campaign or from the Campaign List.
Click Instructions to access the Template
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Conviva Social Insights now enables customers to add up to 1000 keywords into a tag rule keyword group, via CSV format. This drastically accelerates content tag creation. For example: Suppose you are covering the NBA Finals and want to define a rule for any related post to the event. NBA Finals, Game 7 would be keywords, and you could tag related posts with this keyword automatically. 

Within Tag Contents
Create a Tag
Create a Rule
Within the Rule there will be an option to Import Keywords

Click on the info icon for information on how upload the template. 

The Social Logo now appears in the Top Content in both Campaigns and Analytics.
The Logo will also appear in the PDF for a quick roll up on how those posts are performing. 

Facebook : Additional Columns have been added into the Export including Reactions by Type. (HAHA, SAD, etc) 

 URL Uploader - Click ADD POST

Allow user to add up to 5 post URLs to a campaign.

Add “Video ID” to Twitter Tweet Export

For all tweets with videos, a new field "Video ID" is added in the export of Twitter Analytics and Campaign tweet list.
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Top Content Enhancements

(1) The Top Content visualization was added on Campaign Overview page.

(2) When user hovers over an item on the top content list on Analytics and Campaign Overview pages, the preview of this video or post will pop-up on the right side.

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Customer Support Form

A “Contact Support” link was added on the left side menu. After clicking it, user can enter customer support information. Upon submitting information, user will receive an email with a support ticket number.
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Date Picker Improvement A checkbox "Include today" was added to the date picker in Analytics and Campaigns.This feature enables users to include today in a selected time period.  

​Leaderboard Enhancements 

Category Averages added to the Leaderboard Module

Time Frame Comparison: 

This new comparison tool will allow you to instantly see how the social performance of the current time period compares to any previous time period we have on record. You’ll be able to see how your social channels performed against certain time periods in overview or dive into individual social channels to see how your Facebook is doing compared to the same period last week, last month or last year. It is available in both Analytics and Campaign modules.
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*Note: This feature is only available for Gold Level Clients. 

To Use the Tool: 

Twitter Total Video Views: 

Currently, Social Insights only shows organic views on Twitter videos from the original post.
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In this release, we added one more metric “Total Video Views” which is the total organic and paid video views of a specific video aggregated across all the tweets where the video has been posted. It also matches what Twitter shows on each video. This will apply to Twitter Videos moving forward.
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You now have the ability to create tag rules that search over both the Video Title and Post Copy for Facebook automatically. 

Here's how to use it:

Keyword rules now have the ability to automatically scan and tag based on the following text for each social platform:
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​Facebook: Video Title, Description, Post Copy  (All Content Types)
​Instagram: Post Copy (All Content Types)
​Twitter: Tweet Copy (All Content Types)
​YouTube: Video Title, Video Description
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We noticed that you have been creating a TON of tags and reports...and we love to see that. 

From your feedback, we decided to add more organizational capabilities to the Tag manager with the introduction of Folders.

Here's how to use them:

Note: Everyone has the "All Tags" folder, which cannot be deleted or renamed. If you ever delete a folder, the tags will return to the "All Tags" folder.

The Analytics Overview has many new features:

Engagements by Day Chart - Now represented in a Line Graph to provide consistency in the Overview.

Views by Day and Impressions by Day Charts are now broken out by social media channels. Additionally, the Excel Export available in the upper left hand corner of the widget also breaks out these metrics by Day.
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Audience by Day - This information is now exportable to an Excel File using the Icon in the upper right hand corner of the widget.
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Back by popular demand! You now have the option to directly download files from Analytics and Campaigns, or choose to get them sent via email. 

Simply click Export, choose the DOWNLOAD option, then select if you'd like an Excel or PDF.  For email reports with very large file sizes, we will email you a link to download the file. This will help to alleviate any issues with clients with mailbox limits, and make delivery more time efficient. 

This is truly a time saver. Use the new arrows location in the upper right corner of the Instagram and Snapchat Stories detail page to move to the previous or next story without returning to the Overview page.

This will allow for more streamlined navigation rather than toggling back and forth! 

January 2019 

Conviva is excited to announce some new features inside the platform. 

YouTube Duration is now a metric that is available in the Excel Export. This will allow assessment for comparative analytic analysis by video length and average watch time/minutes consumed.  

Now within Excel Exports for Analytics and Campaigns, you can see a breakout of individual post data.  This makes it even easier to assess your success using IG stories. 

As an Agency User you can now Delete Campaigns. Edit an Existing Campaign Select [Delete]. Confirm your Choice. 

Don't worry if you make a mistake, just contact one of the Conviva Social Insights Specialist, we can restore the campaign. 

Now clients can have insights into Total Posts and Total Engagements in the Leaderboard Competitive Add on.