Twitter: Organic impressions, organic video views, and any public engagements on published tweets, so if those tweets are promoted, we will also collect the promoted engagements.
Facebook: Paid and Organic Video Views, Paid and Organic Impressions.
Instagram: Instagram metrics are organic only.
YouTube: If a video published to your YouTube channel is also promoted with TrueView video ads, any paid views will also be included in your video’s public YouTube total view count, only if the video is longer than 11 seconds.
In Conviva Social Insights, Total Video Views for Youtube is defined as: the total view count (inclusive of paid + organic) if a video is longer than 11 seconds, following YouTube’s methodology.