Twitter: We measure organic impressions, organic video views, and any public engagements on published tweets, so if those tweets are promoted, we will also collect the promoted engagements. Twitter does no break out paid/organic engagements to us as they do in your export. They do not provide paid impressions or paid video views to us.

Facebook: We offer Paid and Organic Video Views, and Impressions. Facebook does not provide the break out of paid or organic engagements per post.

Instagram: We cannot distinguish between paid/organic engagements on published content on your account measured under “Analytics”

YouTube: If a video published to your YouTube channel is also promoted with TrueView video ads, any paid views will also be included in your video’s public YouTube total view count, only if the video is longer than 11 seconds.

In Conviva Social Insights, Total Video Views for Youtube is defined as: the total view count (inclusive of paid + organic) if a video is longer than 11 seconds, following YouTube’s methodology.

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